Partex Beverage Limited (PBL) began its commercial production in the year 1997, as the sole bottler of Royal Crown Cola Co, USA. It was the first beverage brand to enter the Bangladesh market after the commonly known Coke and Pepsi.
PBL started bottling in the traditional glass bottles, but soon started bottling all their beverage products in PET Bottles. They were the pioneers of this kind of packaging in Bangladesh and hence captured a big slice of the beverage market. At present, there are more than 7 companies producing carbonated beverages Bangladesh, but PBL can proudly say that they are 2nd largest market share holder in the carbonated beverage market in Bangladesh.